By 1968, Chevrolet began focusing on providing the C10 with a smoother ride, more room in the cab and some creature comforts that were once reserved only for passenger cars. The truck featured smoother lines, as Chevy marketed it as a second family vehicle. The 115-inch wheelbase version measured 186.75 inches in length, with a front tread width of 63.1 inches and a rear tread width of 61.1 inches. The 127-inch wheelbase model measured 206.25 inches in length, with the same front and rear track dimensions. Engine choices by 1968 were the 250- and 292-cubic-inch, in-line six-cylinders, and the 307, 327 and 396 V-8s.
During the 1950s, Chevrolet introduced V-8 engines to its trucks, but the vehicle more or less continued as an updated model of the early postwar pickups that debuted in 1948. The C10 was a completely new truck.
Although the C10 most commonly identifies as the half-ton, short-bed pickup, it came in different styles. The C10 featured a 115-inch wheelbase for the pickup equipped with the 6.5-foot bed and a 127-inch wheelbase for models with the 8-foot bed.